Measuring people well is harder than measuring almost anything else. This is the part of my work where the measurement itself is the deliverable: surveys and assessments that actually measure what they claim, and analyses that survive scrutiny from a skeptical executive, a works council, or a plaintiff's expert.
Each of these is fixable, and each is cheaper to fix before the data are collected than after.
Designing instruments that measure the construct you actually care about: item writing, response scales, pilot testing, factor structure, reliability, and measurement invariance across groups so comparisons are legitimate. Weighting and sampling where the population is uneven. Driver analysis that models the outcome rather than describing it, and reporting that gets used.
Building selection and development instruments end to end: job analysis and competency definition, item development, item response theory and classical item analysis, convergent and construct validity, criterion-related validity where criteria exist, and the technical documentation that makes the whole thing defensible.
Differential item functioning, measurement invariance, and adverse impact analysis against EEOC and UGESP expectations. This is increasingly what buyers of assessment need most, and increasingly what regulators ask about first.
The part that decides whether any of it matters. I explain what a result does and does not support, in plain language, to people who did not train in measurement and should not have to.
More selected work and publications.
Item response theory, exploratory and confirmatory factor analysis, structural equation modeling, reliability and generalizability, DIF and measurement invariance, mixed-effects and regression models, segmentation and cluster analysis, conjoint and MaxDiff, longitudinal and multilevel designs.
R, Python, SQL, SPSS, SAS, Stata, Mplus, BigQuery, Tableau, Power BI, Qualtrics, Excel.
This work comes in two forms: as a consultant through Significant Difference LLC, or as an employee. I am open to full-time and contract roles in research science, psychometrics, and people analytics. Details for hiring teams, including my CV.